So why is TikTok so popular among the younger generation? Simply put, it is by design. In the U.S., the biggest TikTok age group in 2021 were 10-19-year-olds (25%), followed by 20-29-year-olds (22.4%.)
In 2021, 43% of TikTok’s global audience of TikTok was between 18 and 24 years old (Datareportal, 2021), as opposed to the 3.4% of TikTok audience that is older than 55. TikTok has really hit the nail on the head when it comes to the younger generation. These figures are however changing fast, as the older generation picks up the nitty-gritty of the app. It was only in January 2021 that TikTok was beaten in terms of total app downloads by the messaging app Telegram which cloaked in 63 million downloads. TikTok followed closely behind with 62 million downloads during that month. With over 656 million downloads in 2021, TikTok now has a total of over 3 billion downloads globally. It is one of the few social media platforms to have had over a billion downloads, such as Facebook. These figures are nothing short of impressive considering that it was only launched in 2016. TikTok stats indicate that the platform cloaked its first billion downloads in February 2019, gaining half a billion more in just under 8 months. This makes both versions of the app have over 1.8 billion daily active users worldwide. The 1.2 billion user statistics do not, however, include users from China, as the app operates in the country under a different name.ĭouyin, the Chinese version of TikTok boasted of up to 600 million daily active users in 2020. Tiktok has an in-app currency that users can use to send gifts to other creators.TikTok owners bought Musical.ly for $1 billion.TikTok is currently banned in 5 countries including China, India, Pakistan, Indonesia, and Bangladesh.The most followed person on Douyin is the Chinese male actor Chen with over 73 million fans in China.It took 200 days for the development team to create the original version of Douyin/ TikTok.The average activation number is 43.4 times a day.TikTok’s average engagement rate is 17.99%.The most followed individual on TikTok is Charli d’Amelio with over 112 million followers.Bella Poarch’s video lip-syncing “M to the B” was TikTok’s biggest viral video of 2020 with 520 million views and over 43 million likes.The #timewarpscan hashtag videos have been viewed over 14.3 billion times to date.The second most viewed content category is ‘Dance’ with 150.3 billion hashtag views.Entertainment content has accumulated 443.3 billion hashtag views collectively.The App Store has only generated 495.2 million downloads accounting for only 24.5% of the total TikTok installs.